To create a new version of the brand that represents the joy and freedom that Iyengar Yoga can have in you life. The brand also seriously needed a splash of colours to make the small business signage stand out on the busy street.
Creation of artwork, logo and brandguide while on the branding team at Danger co
To get a pulse on market, we looked at what other yoga studios were doing to advertise themselves. We saw many yoga poses and mandalas being used. Bright and happy colours are popular. From here, we had a better idea of what we would be aiming for.
I looked at all kinds of logos that I thought could be right for this project to draw inspiration from.
With the help of Jordan (my creative director at Danger co) we looked at many different styles of logo and did way too many rounds of sketches to determine the right voice for pathway yoga. It was worth it in the end.
We chose this colour pallette since it was these are common colours you'll find in India, which is where Iyengar Yoga was developed. These colours are warm, vibrant and is perfect for the new brand.
Because of all my hard work, we were able to offer the clients three beautiful logos to choose from. The mandala style logo was the client's favorite.
