Westend Automotive


To create a brand that elevates the company’s unique set of values by incorporating colours, imagery and motion to emulate customer satisfaction and great service.


Logo & Signage
Animated Logo
Branding Guide

The final look

Together, blue and black give a high contrast look that will speak loudly in a market that’s saturated in red and black colour schemes. These colours also go hand in hand with the company’s key message. The light blue, being a soothing colour, reads as trust and confidence to car shoppers.  Black gives the professional tone and anchors the design.

Animated logo


This minimal animated logo was designed to accompany a used car promotional videos.

Final animation

A looping Gif of the animated logo reveal